While there’s something that can be said about “size doesn’t matter” in social media, there is one case in which it definitely does. The larger companies of the world have always had an advantage in resources over their smaller competitors but are finding that social media is more about strategy and proper use of engagement and conversation than sheer budget.
Now in 2010, many of the social media woes of the past are starting to be rectified. Larger companies are realizing that throwing a ton of money at social media without a strong strategy is foolish. As a result, they’ve learned their lessons and started getting stronger at it.
The infographic below from Flowtown tells a compelling visual story of how things are getting better in corporate America.
http://soshable.com
