Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.

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To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Here's a quick look at all the latest changes to Microsoft adCenter.

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A new Google project called Screenwise is offering web surfers the chance to get paid to surf the web and help "make Google better." You have to search the web using the Chrome browser and share your data with Google, according to the signup page.

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Google believes that we can solve some of the world's greatest problems by working together. We Solve for X appears to be more focused on global problems, using them as opportunities to encourage “moonshot” thinking.

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We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna.

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Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.

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Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent.

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If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be, and what resources are available to help.

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Children in grades K-12 in the U.S. are invited to enter the fifth annual Google's Doodle 4 Google contest. The theme for this year’s contest is “If I could travel in time, I’d visit…” and this year Google will name a winner from every state.

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Google AdWords advertisers can now target campaigns to mobile devices that have a high-speed WiFi connection. Advertisers can also now target specific versions of operating systems on iOS, Android, and WebOS. Here's how to take advantage.

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