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	<title>Cross Pollination Media &#124; Social Media Strategy &#124; Social Media Marketing &#187; social media strategy</title>
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		<title>Teaching Social Business to Public Relations And Marketing Students</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/teaching-social-business-to-public-relations-and-marketing-students/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/teaching-social-business-to-public-relations-and-marketing-students/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 06:51:47 +0000</pubDate>
		<dc:creator>Michael Brito</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media marketing services]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[Social Media SEO]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.britopian.com/?p=2426</guid>
		<description><![CDATA[I am coming up on my third week teaching at San Jose State University. And while I am having a blast, I am realizing that teaching a class is much more difficult than I anticipated. And I am still trying to get used to the students calling me Professor Brito.<a href="http://www.britopian.com/2012/02/05/teaching-social-business-to-public-relations-and-marketing-students/"><span></span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Statistics of How Consumers Choose Businesses</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/statistics-of-how-consumers-choose-businesses/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/statistics-of-how-consumers-choose-businesses/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 17:56:52 +0000</pubDate>
		<dc:creator>Erin Ryan</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media statistics]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social media tactics]]></category>

		<guid isPermaLink="false">http://soshable.com/?p=4137</guid>
		<description><![CDATA[The numbers are rising on businesses using Social Media to their advantage and rightfully so, since 97% of customers will purchase from your business based on a review they find on the product they are looking for, even more so the review is through people they trust, hence why social networks work. Using Social Media [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Top 25 Social Business Leaders That Influence Me</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/the-top-25-social-business-leaders-that-influence-me/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/the-top-25-social-business-leaders-that-influence-me/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 06:58:01 +0000</pubDate>
		<dc:creator>Michael Brito</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media marketing services]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[Social Media SEO]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.britopian.com/?p=2414</guid>
		<description><![CDATA[This isn&#8217;t link bait and it wasn&#8217;t created using Klout or any other influence measure. I wanted to share this list because these are really smart people, many of whom I know personally, that influence my thinking, writing and inspiration to learn. There is a certain level of humility and<a href="http://www.britopian.com/2012/01/30/the-top-25-social-business-leaders-that-influence-me/"><span></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Does A Social Business Always Deliver the Best Customer Engagement?</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/does-a-social-business-always-deliver-the-best-customer-engagement/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/does-a-social-business-always-deliver-the-best-customer-engagement/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 04:41:42 +0000</pubDate>
		<dc:creator>Michael Brito</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media marketing services]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[Social Media SEO]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.britopian.com/?p=2392</guid>
		<description><![CDATA[A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers &#8211; several different bloggers from countries including Canada, Germany and China was a bold move and that it was a great example of<a href="http://www.britopian.com/2012/01/26/does-a-social-business-always-deliver-the-best-customer-engagement/"><span></span></a>]]></description>
		<wfw:commentRss>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/does-a-social-business-always-deliver-the-best-customer-engagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Technology That Can Help Scale A Customer Advocate Program</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/technology-that-can-help-scale-a-customer-advocate-program/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/technology-that-can-help-scale-a-customer-advocate-program/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 06:16:38 +0000</pubDate>
		<dc:creator>Michael Brito</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media marketing services]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[Social Media SEO]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.britopian.com/?p=2368</guid>
		<description><![CDATA[A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program &#8211; infrastructure, technology, content planning and measurement.  One thing I hear from many clients is “how do we scale a program with hundreds of advocates?” or “what kind if technology can scale as we grow<a href="http://www.britopian.com/2012/01/22/technology-that-can-help-scale-a-customer-advocate-program/"><span></span></a>]]></description>
		<wfw:commentRss>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/technology-that-can-help-scale-a-customer-advocate-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Senator Ron Wyden Gets it Right When Posting on Reddit</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/senator-ron-wyden-gets-it-right-when-posting-on-reddit/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/senator-ron-wyden-gets-it-right-when-posting-on-reddit/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 16:19:12 +0000</pubDate>
		<dc:creator>Craig Carter</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[affordable social media marketing]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media consultant]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media marketing firm]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media marketing services]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.ignitesocialmedia.com/?p=10131</guid>
		<description><![CDATA[So, if you are in anyway familiar with the Internet, you&#8217;re likely aware of the SOPA and PIPA protests that consumed the net on Wednesday. Don&#8217;t worry. I&#8217;m not about to go on a diatribe about the issue. However, I do intend to share a very astute demonstration of social media know-how by a United [...]]]></description>
		<wfw:commentRss>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/senator-ron-wyden-gets-it-right-when-posting-on-reddit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Business: Culture Eats Strategy For Lunch</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/social-business-culture-eats-strategy-for-lunch/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/social-business-culture-eats-strategy-for-lunch/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 06:54:55 +0000</pubDate>
		<dc:creator>Michael Brito</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media marketing services]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[Social Media SEO]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.britopian.com/?p=2362</guid>
		<description><![CDATA[In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM.  The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for Lunch”. What this means to me is that the backbone of social business transformation has to be<a href="http://www.britopian.com/2012/01/19/social-business-culture-eats-strategy-for-lunch/"><span></span></a>]]></description>
		<wfw:commentRss>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/social-business-culture-eats-strategy-for-lunch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Policies in Schools Need To Be Enforced With An Iron Fist!</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/social-media-policies-in-schools-need-to-be-enforced-with-an-iron-fist/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/social-media-policies-in-schools-need-to-be-enforced-with-an-iron-fist/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 07:56:41 +0000</pubDate>
		<dc:creator>Michael Brito</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media marketing services]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[Social Media SEO]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.britopian.com/?p=2350</guid>
		<description><![CDATA[As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have to have openly to help educate others. It saddens me that social media can<a href="http://www.britopian.com/2012/01/17/social-media-policies-in-schools-need-to-be-enforced-with-an-iron-fist/"><span></span></a>]]></description>
		<wfw:commentRss>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/social-media-policies-in-schools-need-to-be-enforced-with-an-iron-fist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Prepare in 2012</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-news/how-to-prepare-in-2012/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-news/how-to-prepare-in-2012/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 22:56:58 +0000</pubDate>
		<dc:creator>Harrison Kratz</dc:creator>
				<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social media tactics]]></category>

		<guid isPermaLink="false">http://soshable.com/?p=3996</guid>
		<description><![CDATA[Preparing for 2012 Preparing for a new year is never easy no matter what line of work you’re in. In social media, it’s damn near impossible. Regardless of how much analysis of the previous year you complete or how strategies you put in place to start the year, things change… rapidly. That all said, if [...]]]></description>
		<wfw:commentRss>http://crosspollinationmedia.com/social-media-optimization/social-media-news/how-to-prepare-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: The Science of Social By Dr. Michael Wu from Lithium</title>
		<link>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/book-review-the-science-of-social-by-dr-michael-wu-from-lithium/</link>
		<comments>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/book-review-the-science-of-social-by-dr-michael-wu-from-lithium/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 08:20:06 +0000</pubDate>
		<dc:creator>Michael Brito</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media News]]></category>
		<category><![CDATA[social media blog]]></category>
		<category><![CDATA[social media marketing plan]]></category>
		<category><![CDATA[social media marketing services]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[Social Media SEO]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.britopian.com/?p=2331</guid>
		<description><![CDATA[Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes &#038; Followers. I was like the ugly guy in high school that went to the prom without a date &#8212; I<a href="http://www.britopian.com/2012/01/16/book-review-the-science-of-social-by-dr-michael-wu-from-lithium/"><span></span></a>]]></description>
		<wfw:commentRss>http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/book-review-the-science-of-social-by-dr-michael-wu-from-lithium/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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