Statistics of How Consumers Choose Businesses

February 5, 2012 By Erin Ryan Leave a Comment

Statistics_of_How_Consumers_Relate_to_Businesses_Online

The numbers are rising on businesses using Social Media to their advantage and rightfully so, since 97% of customers will purchase from your business based on a review they find on the product they are looking for, even more so the review is through people they trust, hence why social networks work.

Using Social Media as a form to communicate with customers does leave businesses open for negative sentiment and this has to be the biggest worry or response as to why businesses have yet to figure social media as a part of their Marketing strategies. However, people are not always going to be happy with your services or products and that is always a pitfall to owning a business, therefore people are talking negatively about your business online already. Using social networks to share in customer service and share a friendly persona while furthering your brand online will entice many who are upset with your business to flock there, giving you the greatest gift, the ability to respond quickly.

This will please the 34% of those who complain online more so than the ones that go ignored. As a business part of your job is to respond even to negative feedback. Look at it as a way to improve what may be lacking at your company and a form to build the trust back from the customer, which begins with a response that is customer service oriented.

We are spending way too much time on satisfied customers and little to no time on ones that are unhappy with our companies. Businesses need to hone in on the unhappy consumers to truly build a stronger company. People who tell you about their negative experiences are telling you a way you can improve which will make businesses more money. There is no flaw in that, except the fear of hearing failure and let’s be honest, that comes with the territory.

In the Infographic below created by odmgroup will show you statistics of what businesses are doing right and wrong and how consumers are relating to businesses in this day and age.

(Click to Enlarge)

Statistics of How Consumers Choose Businesses***

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Social Media’s Role in Happiness and Productivity at Work

October 29, 2011 By Jonha Revesencio Leave a Comment

Social Media Happiness

While there may be major studies about how the social media cost distractions are costing businesses millions of money, a recent research conducted by James Fowler at UC San Diego shows that social media also contributes in enhancing happiness and productivity in the workplace.

An infographic published by Socialcast illustrates that happy and engaged employees are more efficient and productive workers.

From 51.4% to 47.0%., Americans happiness with their work environment has decreased in the past four years from. According to a 2009 study of US employees, the most happy and satisfied employees are those who feel that their jobs are secured. As a result, 86% of engaged employees and happywith their work contribute to 19.2 percent in the company’s operating income.

The top 5 happiest careers in the country are:

1. Biotechnology workers
2. Customer service representatives
3. Teachers
4. Administrative assistants
5. Buyers

Click the image to enlarge.

Social Media Productivity and Happiness

Also, a research from McKinsey suggests that companies using social media  or “collaborative Web 2.0 technologies” are achieving higher profits.

It looks like employees could use some Lolcat photos shared on Facebook or funny jokes sent via the instant messenger to help spread happiness and productivity at times.

http://soshable.com

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Profile of a Social Networker

August 2, 2011 By JD Rucker Leave a Comment

Profile of a Social Network User

There’s an old saying that goes something like this: “If you torture the data long enough, you can make it say anything.”

In social media, there are conclusions made every day about every tidbit of data that blogs like us supply. One such example comes from our friends at GOOD who created this infographic. Here are some of the data points that they used:

  • Non-social-media-users are nearly 3-times more likely of being socially isolated in real life.
  • Social media users trust others almost twice as much as non-internet users.
  • LinkedIn users are the most politically engaged.
  • Women used social networks more than men (we knew that, though).

As you can see, the way that we perceive numbers and statistics often allows us to draw reasonable conclusions. It’s not perfect, but it’s something.

Are you feeling socially isolated right now? Considering you’re on a social media blog, we’ll assume that you’re not.

http://soshable.com

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Social Media Videos: Social Media Revolution

January 27, 2010 By Social Media Marketing Leave a Comment

This video gives a good overview of what is social media, social media trends and social media statistics.

Permanent link to this post (45 words, 7 images, estimated 11 secs reading time)
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