Karen Wickre To Share Secrets about Blogging @ Google


Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm EDT / 10:00am PDT. There is still time to register for the free webcast and webinar, which is sponsored by Connected Marketing Week.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

Elixir Interactive Online Reputation Management Case Study


Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and scurrilous attack.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

Old Spice Commercial Increases Sales 107 Percent


If you haven't seen him yet, check out the YouTube video of Isaiah Mustafa asking ladies, "Should your man smell like an Old Spice man?" As of today, the video has 11,740,466 views -- making it the most viewed video on YouTube during the past month.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

comScore Finds Social Networking Sites Reach Higher Percentage of Women than Men


According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women's online usage entitled, Women on the Web: How Women are Shaping the Internet.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

Econsultancy Finds Companies Are Increasing Investment in Site Search to Drive Sales


According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience for website users and increase site usage and sales.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

News Picks: Ask.com, historious, Disney & Playdom, @Earlybird & Jet Blue… and more

An overview of some of today's ad/tech news.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

Yahoo Japan Picks Google Search Over Bing

Yahoo Japan -- an independent entity from Yahoo -- has decided to forgo the Bing transition and will be using Google search results, Reuters announced today.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

United States Copyright Office Declares YouTube Remixes Are Legal


Most reporters are focused on the United States Copyright Office declaration that it is it legal to unlock or 'jailbreak' a mobile device from the manufacturer and network provider from which it was purchased from, which permits users to install unapproved software under the Digital Millennium Copyright Act's (DMCA) fair use provisions. The request was made by the Electronic Frontier Foundation (EFF) particularly as it applies to AT&T and Apple's iPhone Software License agreement.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

Google’s Search-Related Music Store Slated For Holiday Season [Report]

The rumor is growing fast. Now the New York Post has it that Google could launch its search-related music store as early as this holiday season, i.e. November-December.

Click to read the rest of this post...

http://blog.searchenginewatch.com/

Ad Industry To Facelift Reputation With Institute For Advertising Ethics

The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. The sector has always had a negative image and the likes of the "Mad Men" series are certainly surfing that tide to... sell. With the market staging a robust recovery the industry is planning ahead and wants to tweak its reputation. Here's how.

Click to read the rest of this post...

http://blog.searchenginewatch.com/